AI Chat for Investment Intelligence – Meet Bridget Webinar

ccAI chats powered by LLMs have emerged as one of the most disruptive technologies in the world today, changing the way people access information, create content, and more. Into that emerging field we unveiled our own AI chat for investment intelligence – Bridget.

Powered by our unique proprietary MLM (Micro Language Model) Bridget is a unique solution that was built specifically for financial contexts and to provide investment advice and recommendations in a friendly and accessible way. To help the community get to know Bridget better, and to explore how AI chat is changing the way investors access investment information, we hosted a recent webinar – Meet Bridget, featuring an expert panel including Bridgewise CBO, Dor Eligula, and Christian Reuss, former CEO of SIX Swiss Exchange and Goldman Sachs Exec.

During the webinar, the panel discussed the unique solutions Bridget brings to enable transparent and reliable investment recommendations as well as the overall changes that to investment intelligence that AI enables.

Read the insights below:

AI Chat – Opportunities and Risks

Bridgewise CBO, Dor Eligula explained how the rise of AI chats, most notably ChatGPT, starting in 2023 represents both a risk and an opportunity for business of all categories. At Bridgewise, we viewed this development as an opportunity, and it helped inspire the creation of Bridget.

“In 2023, I think every business had a meeting asking, ‘how might ChatGPT influence or impact our business. We had just such a meeting, and we said, ‘let’s turn that risk into an opportunity,’” Eligula said. “Let’s use our advantage in AI, and in the capital markets field, and create another whole new layer of our bridge, this time as Bridget, in an actual chat that can provide insights and everything our AI can create, in simple language and put it in the palm of the hand of any investor, in any language. That’s the thought process behind Bridget. We are still proud to be pioneers and leaders in this space.”

AI is Democratizing Investor Access and Issuer Visibility

Christian Reuss, addressed the ways AI, and AI chat in general are opening the capital markets. On one side, helping investors access information, while also helping issuers gain greater visibility.

“So, I think … two elements, the wealth of information and the ease of access allow for better learning for investors. If I sit … and learn more about how the market functions, how a company functions, other things to consider on the risk side, etc, I’ll simply get a better grasp of the market,” he said.

“Now, moving over to issuers; having been at a stock exchange for many years, one of the biggest challenges we couldn’t really solve until now, is how to overcome the challenge that small to mid-cap companies usually get less visibility.

“So the big hope is that this technology not only gives access to the investors to learn more about the market and also companies out there but also for the companies to get visibility, and that can’t come from themselves, but from a third party.

“So, to summarize, it’s democratizing access for people to get better knowledge, investment intelligence. There’s a real ease of navigation that allows them to learn and get a better grasp while, on the other hand, the companies they can invest in get visibility, which they also desperately need.”

How is Bridget Different than Other LLMs

Another important insight highlighted by Eligula is the fact that “off the shelf” AI isn’t a good fit for every market, and this is especially true in the financial markets, for three main reasons he identified.

1. “Those off the shelf LLMs are not connected to market data, which is vital in our field.
2. “The know-how is super important. Developing and providing unique, proprietary know-how to analyze different data sets, whether that’s equities or funds, etc, in a high quality way is not an easy task.
3. “This is the most important. We are living in a highly risk averse and highly regulated industry. So everything that relates to “hallucinations”, where the LLM can just make up facts, and provide false statements or answers, can not be  tolerated in our market. Even a single percent of risk in that front can’t be tolerated by any player in our market.

“Bridget is unique in all of these three points. It’s of course connected to market data, it has the know-how of the whole Bridgewise platform, and it has zero hallucinations due to the way it’s built,” he said. “The bottom line is that unlike general LLMs, Bridget is specifically built for the niche of the capital markets, and specifically built to help investors all across the playing field achieve their goals.”

Challenges for AI Chat Adoption in Financial Institutions

Reuss identified the obstacles and key questions financial institutions need to address before implementing AI chat into their platforms. The first question they have to address is when in the adoption cycle do they want to implement a new technology: early, first mover, first follower, etc. Beyond that, companies need to address three key points to build an adoption plan for this emerging tech:

“The first one is very clear, when you have a running operation, and you introduce a new service, you need to make sure that there is integrity in the existing service, that there is no disruption.

“The second is regulatory adherence. Very important to say this is something you have to adhere to on day one. You can’t just say, ‘ down the road I’ll take care of that.’ Beyond that, depending on what jurisdiction you look at, there may be more or less regulation and new pieces coming out all the time, so you have to stay on top of it and make sure you’re ready for that.

“Third, is ensuring data security and data quality. You have to make sure data is protected, and this is something where the regulator has a high focus on. It’s also important from a stakeholder/user experience.”

You can watch the full webinar recording here and discover all the insights from our expert panel. To learn more about Bridgewise, Bridget, and the ways AI can help your investors discover new opportunities, get a demo today.