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How Trading Platforms Can Engage Users and Increase Trading Activity


The world of trading is rapidly evolving at an unprecedented pace. In the early days of online trading, traders faced numerous challenges. Limited access to real-time market data, lack of research resources, and cumbersome user interfaces were just a few of the hurdles. However, technology has stepped in to address these issues, leading to the emergence of modern, user-centric trading platforms. 

New technologies, particularly in online stock trading, have encouraged a surge in trading popularity, offering investors the convenience and accessibility they crave. This has increased the rate at which retail investors have participated in markets across the globe. According to BNY Mellon Wealth Management, retail traders are responsible for approximately 25% of the total equities trading volume (up from 10% a decade prior).  

Trading platforms that are looking to increase trading volume from their active users can benefit from the findings in a recent study published in the International Journal of Advanced Research in Commerce titled A Study on Adoption of Online Stock Trading with Special Reference to Coimbatore City Based on UTAUT Model (authored by Dr. D. Susana and Ms. Vandana Prabhu V). The study underscores the importance of performance expectancy, meaning the value that users believe they will get out of the trading platform.  


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Recent research has shown that one of the most significant factors in driving increased trading volume is performance expectancy, meaning the value that users believe they get out of the trading platform. Equipped with this knowledge, trading platforms can make strategic decisions as they focus on implementing industry-leading tools, knowledge centers, and intuitive interfaces.  

Creating a Personalized Experience Through Bespoke Content  

Every trader has different investment goals and needs. It’s important for trading platforms to recognize that each user will feel more engaged by receiving information, tips, and tools that are tailored to their individual situation. The good news is that most modern trading platforms already gather the information they need to develop bespoke content by leveraging data analytics and AI algorithms.  

  • Customized Market News – Trading platforms can curate news feeds based on users’ interests and portfolios. For example, a platform might prioritize tech-related news for a trader heavily invested in tech stocks. 
  • Research Reports – Providing research reports tailored to users’ asset preferences and risk tolerance can help traders make informed decisions. This could include technical and fundamental analysis reports on specific stocks. 
  • Educational Materials – Many traders are looking to expand their knowledge. Trading platforms can offer educational content, such as webinars and articles, personalized to users’ experience levels and interests. 

Streamlining the Trading Process with Intuitive Tools 

Ease of use is a critical element when it comes to encouraging users to spend more time on trading platforms. Even the most tech-savvy users can find trading platform tools to be confusing or cumbersome. A difficult user experience can lead to frustration resulting in lower trading activity, or even worse, traders leaving the platform for a competitor. For this reason, trading platforms should focus on building tools that are intuitive and easy for users to learn and navigate. This is especially critical for people who are new to trading or have limited financial education.  

  • Real-Time Market Data – Access to real-time market data, including stock prices, charts, and order book depth, is essential for traders. Intuitive platforms provide this information in an easily digestible format. 
  • Technical Analysis Tools –Trading platforms often offer built-in technical analysis tools, such as trend indicators, candlestick charts, and pattern recognition, to help traders learn how to analyze market trends. 
  • AI-Based Stock Analysis – The integration of artificial intelligence (AI) allows platforms to provide advanced stock analysis, including sentiment analysis of news, predictive price movements, and portfolio optimization suggestions. AI-based tools empower traders with data-driven insights. 

The Future of Trading Platforms 

In the ever-evolving world of online trading, trading platforms have the opportunity to redefine user experiences through Bridgewise’s cutting-edge AI analysis tools. These tools simplify decision-making by providing informed recommendations on stock purchases and delivering intelligent market insights. Traders of all levels can benefit from Bridgewise’s AI-generated reports that highlight investment opportunities and offer guidance on stock selection according to peer comparison within the same industries and regions. By integrating AI-driven innovation, trading platforms are poised to lead the future of online trading, creating a more informed, efficient, and empowered community of traders.

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