Valentine’s Day Stocks to Fall In Love With

Love is in the air and Valentine’s Day is here. The holiday has become synonymous with love and romance; a perfect opportunity for a night out with someone you love.

It’s also become synonymous with flowers, chocolates, and jewelry and perfume and other gifts. Like so many other holidays in our modern world, there’s no shortage of ways that Valentine’s has been commercialized and turned into a business opportunity.

And with every business opportunity comes an investment opportunity. If you’re looking for stocks that could be impacted from all of that romantically inspired spending, look no further than this list of Valentine’s Day stocks we created below using our AI-driven platform – StockWise. The stocks we selected represent a broad spectrum of industries and they’ve received both positive and negative recommendations from our platform, but all of them will be in the spotlight on Valentine’s Day.

*All of these picks are for illustrative purposes only. Please see our important note at the end of this post.

Valentine’s Day Stocks

1-800-FLOWERS.COM, Inc. (FLWS) – BridgeWise Rating: “Hold” (72)

1-800-FLOWERS.COM, based in Jericho, New York, operates as a gifting company offering flowers, gourmet food, and gift baskets through e-commerce and retail stores. Despite efforts to improve operational efficiency and expand offerings, the company faces revenue declines and pressured demand, with no clear catalyst for sustained growth amidst challenging economic conditions.

Fun Fact: The company started as a single flower shop and was one of the first retailers to use a toll-free phone number for orders.

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Match Group, Inc. (MTCH) – BridgeWise Rating: “Outperform” (77)

Match Group, headquartered in Dallas, Texas, owns and operates leading dating platforms like Tinder, Match.com, OkCupid, and Hinge, generating revenue through subscriptions, in-app purchases, and advertisements. The company demonstrates strong execution with initiatives driving user engagement, highlighted by Hinge’s 36% revenue growth and Tinder’s sequential payer additions, while disciplined capital allocation and a solid balance sheet support continued innovation and shareholder returns.

Fun Fact: Tinder’s “swipe” feature was inspired by the act of flipping through a deck of cards.

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Victoria’s Secret & Co. (VSCO) – BridgeWise Rating: “Hold” (70)

Victoria’s Secret, based in Reynoldsburg, Ohio, designs and sells lingerie, loungewear, and beauty products through retail stores, e-commerce, and licensing agreements. While Q3 2024 revenue grew 7% year-over-year, driven by strong international performance and brand engagement from the Victoria’s Secret Fashion Show, margin pressures and a soft intimates market pose challenges to sustained growth, with ongoing investments and promotional reliance shaping a cautious outlook.

Fun Fact: The company originally started as a store where men could comfortably shop for lingerie for their partners.

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The Hershey Company (HSY) – BridgeWise Rating: “Hold” (74)

Hershey, based in Hershey, Pennsylvania, produces chocolates, snacks, and confectionery, earning revenue through wholesale, retail, and licensing. In Q3 2024, seasonal strength and innovation drove modest sales growth, but inflationary cocoa costs and increased competition pressured margins, highlighting resilience amid near-term challenges.

Fun Fact: Hershey, Pennsylvania, was built by Milton Hershey as a company town and is still known as “The Sweetest Place on Earth”.

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Signet Jewelers Limited (SIG) – BridgeWise Rating: “Hold” (65)

Signet Jewelers, based in Hamilton, Bermuda, operates jewelry chains like Kay, Zales, and Jared, earning revenue from sales, warranties, and financing. In its latest quarter, same-store sales declined 0.7%, weighed down by digital segment struggles, though lab-created diamonds and fashion merchandise performed well. The company expects a strong holiday season, citing positive Black Friday results, despite ongoing challenges in digital operations and engagement unit sales.

Fun Fact: Signet is the world’s largest retailer of diamond jewelry.

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Pinterest, Inc. (PINS) – BridgeWise Rating: “Underperform” (63)

Pinterest, based in San Francisco, saw Q3 2024 revenue rise 18% to $898 million, with MAUs reaching a record 537 million, up 11%. Growth was driven by retail ads and international expansion, though ad pricing declined 17% due to under-monetized markets. AI tools showed promise, but broader adoption is needed to address pricing pressures and sustain growth.

Fun Fact: The company initially targeted women interested in crafts and design but now caters to diverse interests.

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Bumble Inc. (BMBL) – BridgeWise Rating: “Buy” (85)

Bumble, based in Austin, Texas, reported Q3 2024 revenue of $274 million, down 1% year-over-year, with paying users up 11% to 4.3 million despite a 10% decline in ARPPU. Adjusted EBITDA margin rose to 30%, driven by cost optimizations and targeted marketing shifts. Key initiatives, including AI-driven safety tools and ecosystem improvements, showed early success, while $120 million in stock repurchases highlighted strong cash flow. Bumble plans to enhance subscription value and engagement, though full revenue impact will take time.

Fun Fact: Bumble was founded by a former Tinder executive and aims to empower women in online dating and networking.

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LVMH Moët Hennessy (MC.PA) – BridgeWise Rating: “Outperform” (78)

LVMH, based in Paris, reported €60.8 billion in nine-month revenue, stable organically but down 2% due to currency impacts. Fashion and Leather Goods declined 1%, while Perfumes and Cosmetics grew 5% on strong fragrances. Watches and Jewelry improved sequentially, supported by Tiffany’s upgrades, but Wines and Spirits fell 8% amid China headwinds. LVMH maintained strategic investments in brands and retail, underlining confidence in long-term growth.

Fun Fact: LVMH is the world’s largest luxury goods company and owns over 75 prestigious brands.

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*Important notes: The information included in this analysis is intended for general guidance purposes only. Under no circumstances is the information adjusted to a specific factor or variable related to the identity of the reader. The information is not a substitute for specific advice that takes into consideration the specific data and special needs of each reader, and in any case, it is recommended to consult with professionals and tax advisors in these contexts.