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Driving User Activity and Platform Access with Personalized Alerts
The Customer
Goliaths is a French trading platform, offering users a comprehensive suite of stock trading tools and AI-driven insights. Focused on delivering an intuitive, personalized experience, Goliaths is helping investors stay informed and make confident trading decisions.
Company ID
- Vertical: Trading Platform
- Market: France
- Assets Covered: Stock
- Supported Languages: French, English
- # of Customers: 70K Users
The Challenge
Goliaths faced two main challenges:
- Increasing User Engagement: Long-term investors may not open the app daily, limiting trading activity.
- Intensive Internal Effort: Delivering consistently relevant engagement across a broad user base requires significant development resources.
The Solution
Integration of SignalWise, Personalized Alerts for Market Events
To address these challenges, Goliaths integrated BridgeWise’s SignalWise, delivering highly personalized, real-time insights tailored to each user’s stock holdings. By sending alerts aligned with users’ individual portfolios, SignalWise ensures each interaction is relevant, driving engagement and encouraging trading activity without requiring extensive internal effort.
The solution delivers its impact through three core capabilities:
- Personalized Alerts:
Notifications are tailored to investors holdings, providing targeted, actionable insights that drive engagement and drive platform entrance. - Timely Alerts:
Real-time insights increase platform access points, encouraging users to open the app more frequently and engage with their portfolios. - Rapid Deployment:
Integration was completed in just two days,enabling Goliaths to start delivering alerts
quickly without extensive internal development resources.
The Results
Through the integration of SignalWise, Goliaths has boosted user engagement and trading activity. Personalized alerts encouraged users to open the app more often, explore their portfolios, and take meaningful trading actions, demonstrating how personalized alerts translate directly into user engagement and activity.
- 10% Click-Through Rate: Alerts successfully captured user attention.
- 15% Placed a Trade Following an Alert: Users who clicked notifications converted into trades at a high rate.
- 2× More App Logins: Users receiving alerts logged into the platform twice as often compared to before the integration.
