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Engaging Inactive Users and Driving Revenue Through AI-Powered Premium Content

15.03.26

The Customer

B3, Brazil’s flagship stock exchange and one of the largest market infrastructures in the Americas, serves millions of investors. Recognized for its commitment to technological innovation, B3 sought to enhance the investor experience by integrating AI-driven insights on stocks and Brazilian Depositary Receipts (BDR) across its digital platforms.

 

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Company ID

  • Vertical: Stock Exchange
  • Market: Brazil
  • Assets Covered: Stock
  • Supported Languages: Portuguese, English
  • # of Customers: 6.1M Active Users

 

The Challenge

B3 faced three main challenges:

  1. Re-engaging Inactive Users: A significant portion of registered users are inactive.
  2. Increasing Revenue from Active Investors: Users act infrequently, with long gaps between interactions.
  3. Keeping Up with Innovation: Staying innovative in a fast-moving market.

 

The Solution

Integration of StockWise AI-Powered Stock Intelligence

To achieve their goals, B3 integrated StockWise, delivering comprehensive analysis for each investor’s two most relevant assets, while keeping all other holdings locked and accessible only upon upgrade. This approach provides a compelling preview that sparks curiosity and drives premium conversions when investors unlock full access to 6,000 stocks and BDRs.

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The solution delivers is impact through five core capabilities:

  1. Fundamentals-Based Buy/Sell Recommendations – Clear, actionable guidance for any stock or BDR.
  2. Fundamental Ratings and Summaries – AI-driven analysis of company cash flow, balance sheet, and income statement.
  3. Technical Insights – Overview of key parameters, including trends and momentum.
  4. Target Prices – Proprietary AI-driven targets reflecting the latest earnings and market signals.
  5. Financial Indicators and Peer Comparisons – Holistic views allowing straightforward comparisons across stocks.

BridgeWise powered its implementation with leading technologies, notably Amazon Web Services (AWS) Bedrock. This foundation guaranteed reliable and efficient performance for the integration’s core models, while providing essential capabilities for error prevention, traffic control, and performance monitoring.

The Results

Through the integration of StockWise, B3 increased revenue from active users via premium conversions while re-engaging inactive users. In fact, inactive users generated three times more clicks than active ones.

  • More than 83K previously inactive users showed interest in StockWise.
  • 56% of users reported clearly seeing the value of the analyses (B3 survey).
  • More than 50% of new users gave a positive overall rating.

 

 

 

 

 

 

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